Will deHoo
President & CEO
Will deHoo—known as Will from Holland by students—developed the idea of using highly interactive modules to teach young people financial literacy. Will has been working with FoolProof for over 7 years, and has done the key design on all modules.
Will also works in other consumer areas, and has developed and managed several consumer education projects.
A key project under Will's supervision was the development of the StopBMA coalition (www.stopbma.com). As supervisor of the StopBMA coalition, Will worked directly with Peter Jennings. Mr. Jennings produced his final ABC news series on this project.
Will has also worked regularly with Former CBS Anchor Walter Cronkite, a personal advisor to Remar Sutton on consumer issues.
Will also serves as one of the spokespersons on all the FoolProof websites.
In the past year alone Will has given over 100 talks in 6 states on financial literacy and the importance of student financial education. He has spoken at high schools, regional conferences, and credit unions in eight states.
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