FoolProof is about consumer advocacy, not marketing.

For instance, here's the intro to Module 5, Sucker Punch!, our college session on credit cards:

Love that credit card! NOT!

Using credit unions as the web hosts, FoolProof currently offers consumers five separate financial literacy and consumer education programs.

Free to Everyone
The programs are available to all consumers, whether they are credit union members or not.

Web Driven, Interactive
FoolProof uses highly interactive online "modules" and dynamic websites to reach consumers.

Separate Programs
Designed for use by high schools and community groups, parents, college-age students, young adults and adults.

The FoolProof Initiative is funded by the participation of credit unions. Our partners include individual credit unions, the not-for-profit Council For Credit Union Education, Inc., and Credit Union Strategic Partners.

We believe good credit unions operate uniquely in the consumer environment. Their approach is normally more consumer-oriented rather than sales oriented, and we are proud of our credit union relationships.

But FoolProof’s consumer messages are developed solely by FoolProof. We are consumer advocates, not marketers. At times, we say things even credit unions don’t like.

	Explore this site, and decide for yourself if FoolProof provides the type of information consumers need and deserve. Why not start out by checking out some of our 57 core videos!